• Investing in Art

    Who should buy rare art?
    - People seeking a decent return on their savings and investments
    - People seeking an investment that can be enjoyed in its own right
    - People who want to experience the joy of owning an artwork by one of the world's great masters.

    Why should I buy from Hidden?
    When buying from Hidden you’re buying from a team with a solid and demonstrable reputation. We are a bricks and mortar business that invests in the work with our own money and we treat your investment as we do our own.
     
    We’ve been involved in collecting for 30 years and have built a significant knowledge in the field, and a network of contacts around the world that enable us to stand by every work we sell. We take the guesswork out of buying rare art and provide the essential guarantees of authenticity and quality.
     
    The work we offer is largely sourced from international auction houses and renowned dealers and collectors worldwide, it is assessed for authenticity and quality by our experts, in addition to the scrutiny carried out by the vendors themselves. Consequently, we offer a lifetime guarantee of authenticity on all the work we offer.
     
    We only offer art in fabulous condition, presented in a manner that will protect and enhance the work for years to come. We carry out any preparatory and conservation work, to ensure that when you take ownership of a work it is ready to hang and enjoy. (We work with an internationally renowned conservator, have our own framers and oversee every stage of the work).

    How do I get started?
    It’s possible to come into this field as either an art enthusiast, investor or both. It’s often the case that the two become blurred over time. Many of our clients who began by buying work purely for the joy of it, have become investors beyond their original scope of interest and similarly investors who began by collecting works purely as an investment vehicle have become passionate about collecting work by a particular  artist or movement.
     
    Whatever your initial rationale it can very quickly become a fascinating field, after all that’s how I started!
     
    Having discussed your aims, budget, and interests, we will make recommendations of work that might fit the bill. If we don’t have that work currently in stock, we will source it for you or suggest alternatives. If it’s an investment portfolio you require we will match the contents to the return you anticipate.
     
    Alternatively, it may simply be that you’ve seen work on our website that interests you. If so, we’ll discuss the relative merits of the work with you. Rest assured that the majority of works we offer have been chosen with future value growth in mind and if it hasn’t, we’ll tell you.
     
    Our aim is to make buying art fun and transparent. Whether you visit one of our galleries, browse our website or call for a chat we’ll aim to demystify investing in art and leave you with a sense of why we are the first choice for many clients making their first purchase.

    People say buy what you like but are there certain genres and styles that are worth keeping an eye for investment purposes as well?

    When buying for investment, select work that is recognisable to the artist, instead of focusing on a specific genre or style. For example, amongst our roster of established artists, the ‘Dove of Peace’ will always be iconic to Picasso, as with Warhol’s Soup Cans. The more recognisable an artwork is, the broader the market will be when it comes to finding a future buyer. At Hidden, we do the hard work for you and select pieces that are typical to an artist’s body of work. That means you can buy art you love from Hidden, with the peace of mind that your investment provides long-term security and liquidity.


    Should I buy art from established artists or emerging artists?

    Although there is a wonderful array of emerging artists, at Hidden, we have had great success with our investments by sticking to a set of guiding principles. This criterion enables us to focus only on work that we believe to be both aesthetically and financially sound. As a result, we generally offer work by pre-eminent masters of their craft or genre; household names with established track records of value growth and considerable potential for further growth. Pablo Picasso, Henri Matisse, Damien Hirst, Salvador Dali, David Hockney and Andy Warhol for example are recognised the world over and have taken their place in the pantheon of the greats, which is why you’ll find them all under our roof.


    How do I ascertain an art dealer’s or gallery’s reputation?

    It is important to do your research when ascertaining an art dealer or gallery’s reputation. We would recommend only buying artworks from vendors you trust, especially when making high value purchases. Reviews provide an excellent way of gauging the reliability and respectability of a gallery, as well as considering the quality of service you receive when making an in-person visit or enquiring online. Websites should be comprehensive and accessible, providing contact information, detailed artwork descriptions and photographs.